Last updated: 8 June 2026
This Privacy Notice explains how We Build Proper (a subsidiary of Euforia Singapore Pte Ltd) collects, uses, discloses, stores, and protects personal data submitted through the Authority Engine™ diagnostic tool and related landing pages.
By submitting your information, you acknowledge that you have read and understood this Privacy Notice.
We Build Proper is a brand strategy and positioning consultancy operating as a subsidiary of Euforia Singapore Pte Ltd.
If you have any questions about this Privacy Notice or our handling of personal data, please contact our data protection contact at:
Email: marketing@webuildproper.com.sg
Depending on how you interact with our landing page or diagnostic tool, we may collect the following personal data:
We do not intentionally collect NRIC numbers, payment card information, or other sensitive personal data unless you voluntarily provide such information. Please do not submit sensitive personal data unless specifically requested.
We may collect, use, and disclose your personal data for the following purposes:
If you do not provide the personal data requested, we may not be able to deliver the diagnostic result, respond to your request, or follow up with you.
We will only send you marketing communications where you have opted in to receive them.
You may withdraw your consent to marketing at any time by using the unsubscribe link in our emails or by contacting us at marketing@webuildproper.com.sg. Withdrawal of consent will not affect our ability to continue processing your data for purposes that are legally permitted or required, such as service fulfilment, record-keeping, or compliance.
We may disclose your personal data to service providers and business partners that assist us in operating our website, diagnostic tool, communications, analytics, hosting, and advertising infrastructure, including:
We may also disclose your personal data where necessary to professional advisers, regulators, law enforcement, or other authorities if required by law or where reasonably necessary to protect our rights, safety, systems, or users.
We do not sell your personal data.
Some of our service providers may process or store personal data outside Singapore. Where your personal data is transferred overseas, we will take reasonable steps to ensure that the recipient is bound to provide a standard of protection comparable to the protection required under the Singapore PDPA.
We use cookies and similar technologies to understand how visitors use our site, to measure campaign performance, and to improve user experience.
These technologies may be used by:
You may manage or disable cookies through your browser settings. You may also adjust your ad preferences through the relevant platform settings. Disabling certain cookies may affect site functionality or tracking accuracy.
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.
Unless otherwise required by law or operational necessity:
Subject to the PDPA and any applicable exceptions, you may:
To make a request, contact us at marketing@webuildproper.com.sg. We may need to verify your identity before responding to your request. We aim to respond within a reasonable time and in accordance with applicable law.
We take reasonable administrative, technical, and physical measures to protect personal data from unauthorised access, use, disclosure, alteration, loss, or destruction. These measures may include access controls, encryption in transit, restricted permissions, and secure processing arrangements with our service providers.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Every marketing email we send includes an unsubscribe link. You may also opt out by emailing us at marketing@webuildproper.com.sg.
We may update this Privacy Notice from time to time. The revised version will be posted on this page with an updated "Last updated" date. Your continued use of the Authority Engine™ tool after changes are posted means you acknowledge the updated notice.
If you have any questions, concerns, or complaints about how we handle personal data, please contact:
We Build Proper
Subsidiary of Euforia Singapore Pte Ltd
Email: marketing@webuildproper.com.sg
Jurisdiction: Singapore
If you are not satisfied with our response, you may contact the Personal Data Protection Commission (PDPC).